Persona development

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Client
NRI
Date
March 1, 2023
Role
Service Designer

Business need

A way for the incoming national practice manager to quickly bootup on the wants & needs of consultants within the Australian arm of the NRI organisation.

Engagement & research

Facilitated two sessions with consultant participants

Session 1 gathered pains and gain

Session 2 gather priorities

Final data was synthesised to generate a single consultant persona

Presented the persona to national practice management team

Validation processes

The 2nd session included opportunity for participants to influence priorities

Final persona was socialised with the attendees, feedback collected and iterated until consensus

Tools & artefacts

Figjam - to help guide discussion sessions and capture data

Figma - to develop persona document for distribution

Powerpoint - to develop outcomes deck for presentation

Signoff

Persona including process of development was presented to the incoming national practice manager.

Lessons learnt

This project made me very aware of the sensitivity to employee experience related polling.